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Americans Think Brands Should Take a Stand on Russia’s Invasion of Ukraine

More than four in five say brands should cease doing business in Russia, according to YouGov poll.

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By: TOM BRANNA

Editor

Americans want consumer goods companies to punish Russia for invading Ukraine. Several major US brands have stepped into the fray either to speak out against the violence, suspend operations in Russia, or donate supplies and proceeds to Ukrainians and refugees of the war. In fact, over 600 companies have withdrawn from Russia. As reported in Happi, companies such as Amway, Chanel, Clorox, Estée Lauder, L'Oréal and LVMH have gone so far as to suspend all operations in Russia. Ball Corp. actu...

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